العِلمُ لا يُعطيكَ بَعضَهُ إلّا إذا أَعطيتَهُ كُلَّكَ؛ فإنْ أَعطيتَهُ بَعضَكَ لم يُعْطِكَ شيئًا
Badr MACHKOUR
PhD Researcher in Economics and Management Sciences
MACHKOUR, Badr (PhD, Ibn Zohr University) is a researcher in economics and management sciences. His work examines the strategic and organizational implications of digital technologies, particularly artificial intelligence, Industry 4.0, and the Internet of Things. He is also interested in issues related to education and training, innovation, and entrepreneurship in the digital era.
He has co-authored articles in peer-reviewed and indexed journals (Scopus, Web of Science, Cairn), contributed chapters to edited volumes with international academic publishers (e.g., Springer), and presented his research at national and international conferences.
Dr. Machkour supervises Master’s and Bachelor’s theses and participates in technical and scientific committees. His teaching portfolio covers auditing, management control, project management, and finance. Methodologically, his research combines qualitative approaches (interviews, thematic and semantic analyses) and quantitative methods (scale development, reliability/validity testing, regressions, structural equation modeling—SEM), with hands-on proficiency in SPSS and AMOS (EFA/CFA, reliability/validity, structural models).
Scientific Activities
Publications
🔹Badr MACHKOUR & Ahmed ABRIANE (2026), « Artificial Intelligence in Organizations: A Systematic Review of Operationalizing Generative Artificial Intelligence Capabilities for Organizational Performance » IEEE Access, vol. 14, pp. 72642-72658. Doi : doi.org/10.1109/ACCESS.2026.3692425. (Scopus Q1).
🔹Badr MACHKOUR & Ahmed ABRIANE (2026), « Frugal Innovation and Artificial Intelligence as Drivers of Circular Economy in Waste Management Systems: A Prospective Review » in Motahhir, S., et al. (eds) Green Digital Innovation and Business., Lecture Notes in Networks and Systems, vol 1878. Springer, Cham. Doi : doi.org/10.1007/978-3-032-19760-3_5. (Scopus Q4).
🔹Badr MACHKOUR & Ahmed ABRIANE (2026), « Determinants of Satisfaction in Sports Complexes: A Qualitative Analysis of Sports Experience », Repères et Perspectives Economiques, 10(1). Doi : doi.org/10.34874/PRSM.RPE.61512. (Cairn).
🔹Badr MACHKOUR; Ahmed ABRIANE & Naoufal ROUKY (2026), « A Four-Pillar Framework for Resilient Multimodal Logistics Based on AI–Blockchain Integration », IEEE International Conference on Advanced Technologies in Supply Chain Management (ATSCM), Fez, Morocco, 2025, pp. 1-5. Doi : doi.org/10.1109/ATSCM67505.2025.11473925. (Scopus).
🔹Badr MACHKOUR & Ahmed ABRIANE (2026), « Frugal Innovation and Territorial Marketing in the Age of Artificial Intelligence: A Prospective Analysis of Smart Cities » in Proceedings of The International Conference on Emerging Technologies for Multidisciplinary Innovation and Sustainability (ETMIS’2025). STEAM-H: Science, Technology, Engineering, Agriculture, Mathematics & Health Springer Nature, Cham. Doi : doi.org/XXX/XXXX. (Scopus) (Accepted, Inprint).
🔹Machkour, Badr; Rouky, Naoufal; Abriane, Ahmed & Benmoussa Othmane (2026) « Artificial Intelligence and Blockchain as Enablers of Resilient and Sustainable Multimodal Transport Chains: Evidence from a Multi-Actor Qualitative Study », Sustainability, 18(5), 2381. Doi : doi.org/10.3390/su18052381 (Scopus Q1).
🔹Machkour, Badr; Rouky, Naoufal & Abriane, Ahmed (2026) « Integrating Artificial Intelligence and Blockchain for the Resilience of Sustainable Multimodal Transport: A Systematic Review », Multimodal Transportation, 3(5), 100298. Doi : doi.org/10.1016/j.multra.2026.100298 (Scopus Q1).
🔹Machkour, Badr & Abriane, Ahmed (2026) « Frugal Entrepreneurial Ecosystems and Alternative Finance in Emerging Economies: Pathways to Resilience and Performance and the Role of Incubators and Innovation Hubs », Journal of Risk and Financial Management, 19, no. 1: 55. Doi : doi.org/10.3390/jrfm19010055 (Scopus Q2).
🔹Machkour, Badr & Abriane, Ahmed (2026) « When Machines Generate More than Value: Ethical and Strategic Pitfalls of Generative Artificial Intelligence in Organizations », In: Rouky, N., et al. Ben Bouazza, F. E., Hussain, A., El Bhiri, B. & Nkenyereye, L. (eds) Artificial Intelligence and Cognitive Sciences for Emerging Technologies, Lecture Notes in Networks and Systems, Volume 2. Springer, Cham. Doi : doi.org/10.1007/978-3-032-14430-0_47 (Scopus Q4).
🔹Machkour, Badr & Abriane, Ahmed (2025) « Exploring Students’ Attitudes Toward Generative Artificial Intelligence Through the Use of ChatGPT: A Qualitative Study in Higher Education », ADCAIJ : Advances in Distributed Computing and Artificial Intelligence Journal, 14, e33461. Doi : doi.org/10.14201/adcaij.33461 (Scopus Q3).
🔹Machkour, Badr & Abriane, Ahmed (2026) “Generative Artificial Intelligence: A Revolution in Organizational Strategies and Its Applications in a Competitive Environment”, In: Mejdoub, Y., Elamri, A. & Kardouchi, M. (eds) Connected Objects, Artificial Intelligence, Telecommunications and Electronics Engineering (COCIA’2025), Lecture Notes in Networks and Systems, vol. 1584. Springer, Cham. (Scopus).
🔹Machkour, Badr & Abriane, Ahmed (2025) “The Rise of Artificial Intelligence in Educational Management: A Prospective Analysis on the Role of the Virtual Pedagogical Director”, Elsevier Procedia Computer Science Journal. (Scopus).
🔹Machkour, Badr & Abriane, Ahmed (2025) « Exploring the Applications of the Internet of Things in Education and Training: Innovations and Future Perspectives », In: Farhaoui, Y. (ed.) Artificial Intelligence and Smart Environment, Lecture Notes in Networks and Systems. Springer, Cham. Doi : doi.org/10.1007/978-3-031-90921-4_44 (Scopus Q4).
🔹Machkour, Badr & Abriane, Ahmed (2025) « The Evolution of Teaching and Training in the Age of Artificial General Intelligence: Opportunities, Challenges, and Ethical Considerations », In: Farhaoui, Y. (ed.) Artificial Intelligence and Smart Environment, Lecture Notes in Networks and Systems. Springer, Cham. Doi : doi.org/10.1007/978-3-031-90921-4_49 (Scopus Q4).
🔹Machkour, Badr & Abriane, Ahmed (2024) “Internet of Things in Education: Transforming Learning Environments, Enhancing Pedagogy, and Optimizing Resource Management”, Data and Metadata, 3, p. 602. (Scopus Q3).
🔹Machkour, Badr & Abriane, Ahmed (2024) “Exploratory Study on the Development of Entrepreneurial Spirit and Skills among Students in Morocco”, Alternatives Managériales Économiques, 6(4), pp. 243–264. (Cairn).
🔹Machkour, Badr & Abriane, Ahmed (2024) “Entrepreneurship 4.0 and Success Factors in the Context of Industry 4.0: A Literature Review”, African Scientific Journal, 3(25), p. 1371.
🔹Machkour, Badr & Abriane, Ahmed (2024) “The Impact of the Adoption of Digital Solutions on the Bank–Client Relationship: Proposal of a Conceptual Model”, Revue Française d’Économie et de Gestion, 5(5), pp. 77–100.
🔹Machkour, Badr & Abriane, Ahmed (2022) « Connected Objects, an Asset to Improve Customer Experience », In: Elhoseny, M., Yuan, X. & Krit, S. (eds) Distributed Sensing and Intelligent Systems, Studies in Distributed Intelligence. Springer, Cham. Doi : doi.org/10.1007/978-3-030-64258-7_39 (Springer).
🔹Machkour, Badr & Abriane, Ahmed (2022) “Determinants of the Adoption of Digital Banking Solutions by Moroccan Consumers”, International Journal of Accounting, Finance, Auditing, Management and Economics, 3(1–2), pp. 549–568.
🔹Machkour, Badr & Abriane, Ahmed (2020) “Industry 4.0 and Its Implications for the Financial Sector”, Elsevier Procedia Computer Science Journal, 177C, pp. 496–502. (Scopus).
🔹Machkour, Badr & Abriane, Ahmed (2020) “The Uses of Connected Objects and Their Influence on the Customer Experience”, Test Engineering and Management, 82, pp. 413–422.
International Conferences
🔹Machkour, Badr & Abriane, Ahmed (2026) « Frugal Innovation and Artificial Intelligence as Drivers of Circular Economy in Waste Management Systems: A Prospective Review », The 3rd International Symposium on Generative AI and Education (ISGAIE'26), Casablanca, 20-22 mai 2026. École Normale Supérieure de Casablanca.
🔹Machkour, Badr & Abriane, Ahmed (2026) « Frugal Innovation and Artificial Intelligence as Drivers of Circular Economy in Waste Management Systems: A Prospective Review », International Network on Green Digital Innovation and Business (INDIB'2026), Marrakech, 30-31 january 2026. Private University in Marrakech.
🔹Machkour, Badr & Abriane, Ahmed (2025) « Frugal Innovation and Territorial Marketing in the Age of Artificial Intelligence: A Prospective Analysis of Smart Cities », International Conference on Emerging Technologies for Multidisciplinary Innovation and Sustainability (ETMIS'2025), Enugu, Nigeria, 4–5 december 2025. Coal City University.
🔹Machkour, Badr, Abriane, Ahmed & Rouky, Naoufal (2025) « A Four-Pillar Framework for Resilient Multimodal Logistics Based on AI–Blockchain Integration », IEEE International Conference on Advanced Technologies for Supply Chain Management (ATSCM'2025), Fès, Maroc, 21–22 november 2025. École nationale de commerce et de gestion de Fès.
🔹Machkour, Badr & Abriane, Ahmed (2025) “When Machines Generate More than Value: Ethical and Strategic Pitfalls of GAI in Organizations”, The International Conference on Artificial Intelligence and Cognitive Science for Emerging Technologies (AICSET’2025), Marrakech, Morocco, 14–16 July 2025. Hassan Premier University.
🔹Machkour, Badr & Abriane, Ahmed (2025) “The Rise of Artificial Intelligence in Educational Management: A Prospective Analysis on the Role of the Virtual Pedagogical Director”, The 6th International Workshop on Statistical Methods and Artificial Intelligence (IWSMAI’2025), Patras, Greece, 22–24 April 2025. Acadia University.
🔹Machkour, Badr & Abriane, Ahmed (2025) “Generative Artificial Intelligence: A Revolution in Organizational Strategies and Its Applications in a Competitive Environment”, The Third International Conference on Connected Objects and Artificial Intelligence (COCIA’2025), Casablanca, Morocco, 16–18 April 2025. Higher School of Technology of Casablanca.
🔹Machkour, Badr & Abriane, Ahmed (2025) “Constraints and Challenges Related to the Integration of Generative Artificial Intelligence in Organizational Management”, The International Conference on Cybersecurity, Artificial Intelligence, and Robotics (ICCAIR’2025), Kenitra, Morocco, 23 February 2025. National School of Applied Sciences of Kenitra.
🔹Machkour, Badr & Abriane, Ahmed (2024) “Exploring the Applications of the Internet of Things in Education and Training: Innovations and Future Perspectives”, The 6th International Conference on Artificial Intelligence and Smart Environments (ICAISE’2024), Errachidia, Morocco, 7–9 November 2024. Faculty of Science and Technology of Errachidia.
🔹Machkour, Badr & Abriane, Ahmed (2024) “The Evolution of Teaching and Training in the Age of Artificial General Intelligence: Opportunities, Challenges, and Ethical Considerations”, The 6th International Conference on Artificial Intelligence and Smart Environments (ICAISE’2024), Errachidia, Morocco, 7–9 November 2024. Faculty of Science and Technology of Errachidia.
🔹Machkour, Badr & Abriane, Ahmed (2021) “Technological innovations serving banking in the digital era: The case of mobile banking and mobile payment”, The First International Conference on Digital Revolution, Societal Transformations, and Epistemological Trajectories (DRSTET’2021), Agadir, Morocco, 25–27 March 2021. National School of Applied Sciences.
🔹Machkour, Badr & Abriane, Ahmed (2020) “CRM 4.0: Understanding customer relationship management in the context of Industry 4.0”, The International Network of Research and Training (INRT’2020), Ouarzazate & Agadir, Morocco, 6–7 November 2020. Faculty of Polydisciplinary Studies of Ouarzazate & National School of Applied Sciences of Agadir.
🔹Machkour, Badr & Abriane, Ahmed (2020) “Connected objects: an asset to improve customer experience”, The First International Conference on Distributed Sensing and Intelligent Systems (ICDSIS’2020), Agadir, Morocco, 1–3 February 2020. National School of Applied Sciences of Agadir.
🔹Machkour, Badr & Abriane, Ahmed (2019) “The importance of innovation in the bank–customer relationship in the digital age”, The Second International Conference of Computer Science and Renewable Energies (ICCSRE’2019), Agadir, Morocco, 22–24 July 2019. National School of Applied Sciences of Agadir.
National Conferences
🔹Machkour, Badr & Abriane, Ahmed (2021) “Determinants of customers’ decisions regarding the adoption of digital banking solutions”, CGSI Days 2021 – 4th Study Days on Management Control and Information Systems, Agadir, Morocco, 18–19 June 2021.
🔹Machkour, Badr & Abriane, Ahmed (2019) “Connected objects: a lever to perfect the digital customer experience”, The Second Edition of the National PhD Students Days 2019 (NPSD’2019), Ouarzazate, Morocco, 12–15 December 2019. Faculty of Polydisciplinary Studies of Ouarzazate.
🔹Machkour, Badr & Abriane, Ahmed (2019) “The importance of Any Time, Any Where, Any Device in improving service quality”, CGSI Days 2019 – 3rd Study Days on Management Control and Information Systems: Management Control and Digitalization of SMEs, Agadir, Morocco, 26–27 April 2019. Research Laboratory in Economics and Management (LEREG), FSJES Agadir.
Degrees and Qualifications
PhD
Economics and Management Sciences
ENCG Degree
Audit and Management Control
Baccalaureate
Mathematical Sciences
Experiences
Sept 2019 – Feb 2021
Senior Auditor & Financial Consultant
📍Participation in a wide range of audit engagements: legal audit, contractual audit, and advisory assignments for multiple clients across several sectors:
🔹Agriculture (COPAG, Bassita SA, Mazaria, Periroc, etc.)
🔹Hospitality (Rawabi SA, KSAR Mogador SA, 2A Partners SA, etc.)
🔹Other industries (Fishmar SA, Criado Y Lopez, Lastah Immobilier SA, Conital SA, PRIM'ATLAS SA, etc.)
📍Preparation of engagement plans and work programs, and drafting of financial statements and summary reports.
🔹Agriculture (COPAG, Bassita SA, Mazaria, Periroc, etc.)
🔹Hospitality (Rawabi SA, KSAR Mogador SA, 2A Partners SA, etc.)
🔹Other industries (Fishmar SA, Criado Y Lopez, Lastah Immobilier SA, Conital SA, PRIM'ATLAS SA, etc.)
📍Preparation of engagement plans and work programs, and drafting of financial statements and summary reports.
Oct 2017 – Aug 2019
Financial & Digital Consultant
📍Involvement in managing client files (reviews, tax filings, financial statements, etc.).
📍Supporting clients throughout their digital adaptation / transformation processes.
📍Supporting clients throughout their digital adaptation / transformation processes.
Jan 2017 – Aug 2017
Auditor & Financial Consultant
📍Engagement in an advisory mission to enhance the reliability of securities positions for "Société Générale des Banques in Côte d’Ivoire".
📍Participation in statutory and financial audit engagements (separate and consolidated financial statements) for several companies across various sectors:
🔹Banking sector (Attijari Factoring, Axa Services, MIF, etc.)
🔹Real estate sector (Al Omrane Agadir)
🔹Other industries (Chaabi LLd, HGM & RGM SAEMOG, Asma Invest, etc.)
📍Participation in statutory and financial audit engagements (separate and consolidated financial statements) for several companies across various sectors:
🔹Banking sector (Attijari Factoring, Axa Services, MIF, etc.)
🔹Real estate sector (Al Omrane Agadir)
🔹Other industries (Chaabi LLd, HGM & RGM SAEMOG, Asma Invest, etc.)